INVENTION OF THE IMX MIXING STATION™
Following her graduation from medical school, Dr. Bartholomew happened to use a paint mixing
machine in a hardware store to custom-mix paint colors for her new home. It occurred to her that
more sophisticated, but similar technology could be developed to custom mix cosmetics so women
could have precisely the attributes—color, shimmer, scent, taste, etc.—they wished to have. Dr.
Bartholomew realized that such a technology would allow women greatly expanded choice,
personal freedom and creativity in selecting and wearing cosmetics.
Dr. Bartholomew also realized that such a technology, by enabling women to
make their own, unique cosmetics, would form the foundation of a very powerful brand that would
stand for the empowerment and self-expression of the individual woman.
© IMX Cosmetics 2011