The Vision

Your Beauty – Your Moment – Your World

Your Beauty…
IMX (“I mix”) is founded on the principal of unprecedented engagement – empowering the consumer with a process that fulfills her need for creativity and the desire to have her products made her way. Our product and purchase experience is designed to exceed consumer expectations on every level. We believe the purchase of cosmetics should be a creative, entertaining and engaging experience. Simply put, our goal is to revolutionize the cosmetics industry.

Your Moment…
The IMX philosophy is that beauty is an ever-changing state of mind, not a fixed point on the horizon. Beauty is what you want it to be – in the moment. We encourage women to define – and celebrate – beauty on their own terms. The IMX experience presents an array of options and inspiration, but it is the consumer who ultimately decides what is beautiful.

Your World…
A key component of the IMX mission is social responsibility. Giving is truly beautiful. Nurturing is truly beautiful. For each product purchased, $1.00 is donated to Feeding America, a nationwide, non-profit organization dedicated to fighting hunger. Every dollar donated buys 8 meals for a family in need right here in the USA.