The Brand

Great brands begin with a well defined and differentiated brand promise, a set of credible and consistent brand attributes, and a compelling, engaging and enduring brand personality and voice.

IMX HAS ALL THE ESSENTIAL INGREDIENTS TO BECOME AN ENDURING BRAND:

BRAND PROMISE:
Harness art and technology to provide support for women’s individual expression and creativity.  To raise awareness and provide support for women’s causes around the world.

BRAND ATTRIBUTES:
Virtually limitless choice, instant availability, and the quality of being created by the Consumer—being “mine” and being made “my way.”

BRAND PERSONALITY:
Easy-going, casual, direct, authentic, supportive and accessible to all girls and women.