Multi / Omni-Channel Marketing

CONSUMER BEHAVIOR TODAY

In the new, networked present, Consumers take control of the process of shopping and buying.

Consumers now command multiple sales and information channels.

The channels chosen are totally unpredictable and subject to instant change.

Retail sectors of the economy depend on making consumer goods available in all channels and enabling sellers to track their Customers across these channels.

IMX BREAKTHROUGH
UNIQUE DEPLOYMENT OF TI’S RFID (RADIO FREQUENCY IDENTIFICATION TECHNOLOGY)

Captures Customer data at the Point of Sale in ALL sales channels (department and specialty retail stores, IMX-owned or Co-ventured boutiques, Web e-tailers, catalogs, social media sites, and SMS ordering).

Recognizes returning Customers, thus enabling long-term, direct relationships with individual Consumers.

IMX’S APPLICATION OF RFID IN A MX STICK™ (A TINY DEVICE THAT IS CARRIED ON A CLIENT’S KEYCHAIN)

When the MX Stick™ is held near the receptor on a Mixing Station,™ the Station . . .

Recognizes the individual Guest, instantly retrieves the Client’s data (including recipes of prior purchases), welcomes the Guest back, and inquires whether  he/she wishes to re-order a previous recipe, mix something new, maintain a wish list or send a creation to a social media platform to share with friends.