Mass Customization

DEFINITION . . .

Mass Customization defined as the creation of customized, made-to-order goods for a mass audience.

ADVANTAGES . . .

MARKETING - delivering to the Consumer “just what you asked for”

FINANCIAL - reduced inventories and just-in-time manufacturing and delivery

IMX IS THE FIRST TO SUCCESSFULLY . . .

Harness technology to execute mass customization for cosmetics, unique among mass-custom operations

Dispense the finished product right before the Consumer’s eyes at the point of sale

Customize an instant gratification experience which is critical in an industry so heavily dependent on personal taste and impulse buys